At present, my country's shotcrete machine industry is in a new period of strategic transition and development, and the marketing situation of the shotcrete machine industry is also in a phase of innovation. There are two important marketing situations for shotcreting machine companies in my country: direct sales and agency. For products with small output and relatively high price per unit, individual direct sales are adopted; for shotcrete products with large volume, the agency system is adopted.
In the shotcrete machine industry, in addition to the sales of products and the supply of spare parts, agents also have a very important factor that is after-sales service, which also contains after-sales service with the nature of project contracting, such as equipment installation and debugging. At present, the agents with relatively mature and strong capabilities are all agents of earth-moving machinery. This puts forward higher requests to the mainframe manufacturers in the shotcrete machine industry, and the development of the agency system can only basically induce and cultivate them here. The main reason for the change in the criteria for the shotcrete machine companies to choose the marketing situation is that the product homogeneity under the market conditions of oversupply is the oversupply. The focus of choosing the company's sales deeds has shifted from the product to the channel.
From the perspective of the market, the agent system sales situation in the shotcrete machine industry seems to be the general trend, and many low-value and low-volume products have also begun to adopt the agent situation, so can the direct sales situation be desperate? Will the agency system become the mainstream of the future construction machinery marketing situation? In fact, agency manufacturing is a popular marketing situation in China. It has been implemented in China's shotcrete machine industry for nearly 10 years. These 10 years have also been a process of Chinese enterprises' recognition, acceptance and testing of agency systems. Regarding the agency system, many companies are more willing to gradually integrate their agents into one or several large agents. The ultimate goal is to develop them into strategic partners of the company.
As the market matures and develops, and the division of labor unions becomes more and more refined, the shotcrete machine agency system will be a trend, and it will become the main trend, and the space for development will also become larger. In absolute terms, the direct sales space for shotcrete machine will become smaller and smaller. In short, the diversification of the shotcrete machine marketing model has its own merits. China Coal Group will also conform to the needs of market development and continue to form more excellent shotcrete agents. We hope that interested shotcrete agents will contact us!
