Recently, with the official approval of the State Intellectual Property Office, 7 companies under China Coal Group successfully obtained 30 national trademark registration certificates at one time. Among them, China Coal Agriculture and Forestry Technology Co., Ltd. under the China Coal Group has 24 registered trademarks, namely: Cunqing (Category 7, 31, 44), Jiaku (Category 7, 31, 44) ), Ge Zhuang (Class 7, Class 44), Village Nursery (Class 7, Class 31, Class 44), Xiayang Qiuxing (Class 7, Class 31, Class 44), Village Food Village (Class 7, Class 44), Jingchundi (Class 7, Class 31, Class 44), Winter Storage (Class 7, Class 31, Class 44), Spring Moon (Class 7) , Chunzhuang (Class 7); 1 registered trademark of Shandong COSCO Intelligent Manufacturing Technology Co., Ltd. under China Coal Group, Lianyuan (Class 12); 1 registered trademark of Shandong Carter Intelligent Robot Co., Ltd. under China Coal Group, Science and Technology (Category 7); 1 registered trademark of Shandong Zhouyuan Water Conservancy Equipment Co., Ltd. under China Coal Group, Bangxie (Category 42); 1 registered trademark of Shandong Zhouyuan E-commerce Co., Ltd. under China Coal Group, Bangxie (Category 7); 1 registered trademark of Shandong Shenhua Machinery Manufacturing Co., Ltd. under China Coal Group, casting machinery (Category 7); 1 registered trademark of Shandong Pujing Offshore Engineering Equipment Manufacturing Co., Ltd. under China Coal Group, Chengyuan ( Category 7). The success of 30 trademarks is of great significance to our group's next diversified development, safeguarding the group's legal rights and intellectual property protection, and also marks another solid step taken by the group on the road of brand development.
Over the years, China Coal Group has always paid attention to product quality and service quality, adhered to a diversified brand development strategy, and always regarded trademark protection as an important part of corporate development, continuously improving the company’s competitiveness and brand image, and striving to build a well-known reputation in the industry. The brand continues to work hard, and the group has successively obtained more than 100 domestic trademark registration certificates, and has been rated as a pilot enterprise for industrial brand cultivation by the Ministry of Industry and Information Technology, a famous brand in Shandong Province, a well-known brand in Shandong Province, a high-quality brand service in Shandong Province, and a "ten hundred thousand" brand in Jining City. The cultivation project focuses on cultivating enterprises, well-known brands in Jining, and many other honors, and it is in the forefront of the province and even the country in terms of corporate brand building. At the same time, our group also attaches great importance to the construction of global independent brands, and has successively registered the "China Coal" trademark in 37 countries and regions including Russia, the European Union, Mongolia, and Israel, and has established the China Coal brand in the international market.
The successful registration of 30 new trademarks is the result of China Coal Group and its subsidiaries' adherence to the brand strategy for many years and the active creation of the corporate image in the market. It is also the result of the joint efforts of the group's employees. In the next step, our group will use this as an opportunity to give full play to the leading role of the brand in accelerating the transformation of corporate kinetic energy, continue to consolidate and strengthen the brand strategy innovation results, and make greater efforts to implement the brand-driven strategy, promote the improvement of product and service quality and promote the enterprise to do Bigger and stronger!
