Recently, with the official approval of the State Intellectual Property Office, Shandong Guyuan Film & Television Co., Ltd. successfully registered two trademarks of “Guyuan”. The trademark registration certificate was issued by the State Intellectual Property Office and is a symbol of the company's reputation and quality. According to regulations, trademark approval services mainly include advertising, advertising design, advertising planning, commercial intermediary services, marketing, career introduction, business enterprise migration, computer entry services, accounting, sales display rental, and education, counseling, organizational education or entertainment. Contest, arrange and organize meetings, text publishing, entertainment services, theatre production, performance production, sports facilities, etc. The registration of the "Guyuan" trademark is of great significance not only to the development of the new business of Guyuan Film and Television but also to the maintenance of the legitimate rights and interests of the company.
Brand is the most important intangible asset of an enterprise. As an important intellectual property right, trademark has become an important strategic resource for the development of enterprises and the country and a powerful driving force for the development of the market economy. In recent years, Guyuan Film and Television insisted on implementing the brand development strategy and constantly improving the product quality management system.The successful registration of the two new “Guyuan” new trademarks has positively expanded our business scope entered the advertising and film industry.
